New markets for reefer solutions
Blue Water acquires Reefer90's to strengthen position in UK market
For many years, Blue Water has cooperated strongly with Reefer90’s, especially in the UK market. Reefer 90’s has, for more than 30 years, built a solid reefer business comprising containerised exports, imports and cross-trade. Now, Reefer90s will become part of Blue Water Shipping.
“With the acquisition of Reefer90’s we have strengthened our position in the UK market. There are strong synergies between the two companies; we are both based on long-term relations customer relationships, and we already serve many of the same customers. We are delighted with the acquisition – and all staff and the three co-owners will now be part of Blue Water,” states Frank Madsen, Sr Vice President, Reefer Solutions at Blue Water.
Strategic match in specialised reefer market
Reefer90’s has its main operation in the UK but also holds a small satellite operation in Australia. The initial conversation about an acquisition started in late 2023, as both parties could see a strategic match and a future benefit from joining forces in the specialised reefer market. The expectation is a continued focus on high-quality customer service and tailored solutions for export, import and cross-trade customers.
“Reefer Solutions has been a key activity in Blue Water for decades, and we have built a solid position in the global market. With this strategic expansion into both the UK and Australia, we will be able to serve both existing and new customers better and more efficiently,” states Frank Madsen.
Gary Milsom, founder and co-owner of Reefer90’s, looks forward to becoming a part of Blue Water.
“Since Reefer90’s was founded in 1990, we have established ourselves as a reliable partner in the reefer industry – providing solutions for all aspects of refrigerated and general food transport. We are proud of our achievements, built on solid relationships with customers and suppliers. We look forward to strengthening this position as part of Blue Water,” Gary Milsom states.
Reefer90’s will continue under its own brand, but stronger integration with Blue Water is planned to secure full benefit of the synergies.
